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The Client’s Changing Focus – Building Trust and Delivering Value

When a client wants to change the scope of the agreed-upon…


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Beyond Profits – The True Value of a Strategic Marketing Plan

A laser focus on profits often won't bring any. You need…


Business Planning

The Art of Business Communication: Aligning Offerings with Customer Desires

Marketing ensures the gap between what you sell and what…


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Embracing the New Normal: Website Maintenance in Digital Marketing

Ignoring website maintenance is like not servicing your…


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The Future of Advertising – Balancing Human Authenticity and AI Automation

The balance of human work vs AI automation should always be…


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A Few Pointers: The Essentials of Marketing Website Design

To ensure your digital presence is effective, remember…


How to Keep Your Website Relevant

Staying on top of your website should be a regular part of…


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Without Content Pages Look Empty

Creating content for a website or other project is not…


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Challenge is Opportunity

It's been rough seas in the business world, but the storm…


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Snake Oil – How to Avoid Bad Marketers – Part 2

Some agencies will lie to you, making unsupportable…


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Snake Oil – How to Avoid Bad Marketers – Part 1

Snake oil marketers are out there, but armed with…


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Neglecting Marketing is Neglecting Your Business

Failing to get your message out into the market is a…