Being Nimble: Keep Things Moving in Web Design

Unlike print projects, your website isn't static and benefits from regular updates and tweaks to ensure it's performing well.

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Navigating the Website Budget Disconnect

Clients with big dreams sometimes forget that larger jobs must necessarily have larger budgets. How can we educate them?

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Understanding the Time Commitment for Developing Website Content

Content creation is consistently underestimated by clients. Everyone sees it at some point. Why it happens and a path to a better workflow.

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The Client’s Changing Focus – Building Trust and Delivering Value

When a client wants to change the scope of the agreed-upon work, discussion and understanding their position helps keep their trust.

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Beyond Profits – The True Value of a Strategic Marketing Plan

A laser focus on profits often won't bring any. You need strong marketing and a flexible attitude to enable your business for success.

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I Got the Web Programmin’ Blues

Ever wondered what a web programmer goes through on a daily basis? They face a unique set of challenges on the road to success.

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The Art of Business Communication: Aligning Offerings with Customer Desires

Marketing ensures the gap between what you sell and what your potential customers need and want is addressed.

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Embracing the New Normal: Website Maintenance in Digital Marketing

Ignoring website maintenance is like not servicing your car. And it has serious consequences for your business.

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The Future of Advertising – Balancing Human Authenticity and AI Automation

The balance of human work vs AI automation should always be in the favour of humans communicating with humans in the world of advertising.

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A Few Pointers: The Essentials of Marketing Website Design

To ensure your digital presence is effective, remember scaling code, budget, meeting client goals, and preparing for the future

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