A non-profit organization providing training services to the unemployed, as well as helping immigrants integrate into Albertan society, Bredin serves hundreds of clients on a daily basis. And as an organization with a broad mandate and as many programs, communicating that effectively in an organized way that’s easy to access was our challenge when we were brought on board to update their web presence.

There was no shortage of text to work with, but as with many quasi-governmental sites, there was no focus on audience engagement. Just the facts, ma’am.

Looking at it from an immigrant’s point of view, we felt that telling the very positive story of what Bredin offers – counselling, camaraderie and a sympathetic ear – would go a long way to softening the bureaucracy they faced every day in their new country.

We brightened the colour palette to convey warmth and friendliness, and we upped the photo to text ratio considerably. All that text content is still there, but now it was less imposing in digestable chunks.

And, let’s not forget one of IR’s main strengths, the site architecture was vastly simplified with less clicks getting the audience to the relevant information they need. Functionality comes first.

ClientBredin CentreServicesSite Design and DevelopmentYear2018Linkwww.bredin.ca