Infinity Reef

Service marketing is largely intangible. Overcome its challenges and you'll be just as successful as someone who sells a widget.

As professional communicators, people who work in advertising, marketing and design have a unique view of their profession.

Everyone has an opinion, but keeping that in check when working with designers and other creatives is one of the best things you can do.

Brand building isn't just external messaging, there's the buy-in from management and buy-in from the employees to be sought.

With the end of third-party data, it's time to get back to old-fashioned marketing and advertising: targeting the preferred customer.

No one wants to be one of the bad marketing examples that make lists. We offer four basic concepts to avoid marketing fails.

Storytelling is at the heart of a great brand experience – your vision, what you offer and why people should buy into it. What's your story?

Without brand loyalty you can't drop your prices low enough to compel customers to buy even the best products

In an increasingly data-driven world, what place does creativity have in marketing and advertising? It's never going to go away.