Boy Toys
A Site Evolution
Our goal was to provide choices for the site’s administrator and sales team, enabling them to create unique information, advertising and pricing. Big imagery, easy-to-navigate product pages, and calls-to-action delivered the best opportunity to further solidify TruckBoss’ reputation as industry leaders. It takes all the guesswork out of the equation for a client that knows what he wants and how to make it work for him.
Explainer Video
This short animation shows how easily the TruckBoss Deck System integrates with the customer’s truck, and how simply the modular structure can be extended to carry rec toys and cargo.
Print Advertising
Trucks and truck accessories still have magazines devoted to them and we’ve been able to convey TruckBoss’ premium brand characteristics while informing wider audiences.
Social Media
With a strong following on facebook and Instagram, integrating our ad posts with TruckBoss’ personal posts has gone well. Website traffic is up and we’ve created interest in new product lines.
