360 Adaptation

Everything Evolves

Adaptation is normal, and it’s part of every project. Once something is out in the market, we begin our assessment of its effectiveness with four basic questions:

  • What’s working?
  • What isn’t?
  • What do we need to do?
  • Do we need to do anything?

By keeping things practical and remembering our goals, we can avoid overreacting to unexpected results and sabotaging the good we may have already begun to create. Marketing takes time to work, and there’s a difference between advertising a weekend sale and fostering a long-term relationship with your customers.

Beyond the day-to-day incremental changes to your market that are straightforward to implement, we always look to what’s ahead for your company. And we’re always conscious that what we do today may not work tomorrow. The tools change, but the analysis and direction to continuously improve your business and what we do for you is our constant.