In the world of industrial metal fabrication, respect comes from the facts. Engineer a product well, make sure it’s up to spec, deliver that consistently, and you have something you can build on.

To promote that, speak clearly, stick to the facts and don’t waste a potential customer’s time.

Ideal’s former site was showing its age. Beyond cleaning up the navigation and making the site mobile responsive, the design and functionality were simplified to allow the reader to get to the info they needed quickly. Clear hierarchy and no decoration. Product spec sheets – once relegated to a separate page on the site – were united with the product listings. No more hunting for information.

And we do all that in three languages to serve a multinational customer base.

The overall message to the customer is that we’re not going to waste your time. This is what we offer, here’s the data you need to make your decision, and we’re ready to deliver on your needs.

ClientIdeal ProductsServicesSite Design and DevelopmentYear2018Linkidealproducts.ca