We were intrigued by a new cloth baby carrier, designed by a woman who is an occupational therapist and is originally from South Africa – a culture where baby carrying is an ancient tradition.

Dissatisfied with our standard backpack-style carriers that place all the weight and stress on the shoulders – well above our centre of gravity – she put the main support over the hips, the strongest load-bearing joints on the body, and then used soft cloth straps over the chest and down over the shoulders for stability.

Awarded a patent and set to revolutionize baby carrying, Babuebaby was ready to get the word out. We absorbed all the info she had and set about creating a website that showed off the comfort and freedom wearing the carrier provided while satisfying potential customers’ needs to understand how it was made and why it was better. With photo shoot assets available we combined that with infographics we created and a bright, fun colour palette.

As we neared completion, we prepared social media templates to tie in for the launch.

ClientBabuebaby CarriersServicesSite Design, Social Media TemplatingYear2020–2021Linkwww.babuebaby.com