When you’re a small business owner, your first of anything is often done by you. And in our DIY-promoted world, it can seem attractive to do it yourself and save a larger investment for when you actually have a budget. If you put in the effort and stick with it, you can get something out there and it will serve you for a time.
But as you grow, maintaining and growing that asset professionally becomes an issue. We’ve seen it over and over again. The struggles of content creation and adding functionality. The hidden costs that add up quickly as you advance beyond the basic package that made it look so easy. The inflexibility of the platform that wants you to work their way and not the customization you need for your business and its customers.
Aspen was a classic example of this, and they knew when they needed to evolve their web presence to the next level. We looked at their content and the way it had been added over time. One of our great strengths is in site architecture, knowing how to organize information effectively and simply so that the audience can find what they need quickly and that the information is relevant when they get there.
Aspen had the advantage of offering medical aesthetic procedures, adding a touch of the high-end spa that we capitalized on in the design. With simple navigation options between pharmacy and aesthetic services, and clear calls-to-action throughout, we’ve given the Aspen site structure that can be easily expanded as they do.
“Neil, Scott and the Infinity Reef team are the people you want to have helping you when it comes to branding and website building. I didn’t have any experience with building a website and even more clueless with branding when I first met them. They’ve been giving me a lot of insight on branding and also giving me a ton of ideas on how to attract more potential clients using social media. Now, I have a beautiful website that is easy for clients to navigate and have been able to bring in new clients regularly. The IR team has been so helpful every step of the way and continue to add value to my business and help me grow.”
– Janet Truong
ClientAspen Pharmacy – Medical Aesthetics & CompoundingServicesSite Design and DevelopmentYear2020Linkwww.aspenpharmacy.org
